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Nike's first Air technology to the sports world
Topic Started: Dec 3 2013, 06:32 AM (145 Views)
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In 2001, the Nike Air technology in the developed and then introduced a new type called Shox cushioning technology. Produced using this technology of sports shoes is also popular, sales are rising. In addition to outside of shoes, Nike Free Running Shoes apparel is also no shortage of innovative. For example: the use of FIT technology to produce high-performance textiles can effectively help athletes in any weather conditions for training and competition. Manufactured by Nike and other sporting goods, such as: watches, glasses, etc. are all high-tech crystal.

Nike apparel production "consumption myth" - many consumers around the world who are due to wear Nike and feel very honor. Hong Kong, "Economic Journal Monthly," April 1991 period have been reported: Some shoe store owner in New York City authorities have to apply for permission to use firearms in self-defense to protect personal and property safety. Article commented that, in recent years, due admiration Cheap Nike Free UK saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" .

Nike also has a "growing myth": In the 1960s, the company was founded, very small, may collapse at any time. The company's two founders Bu Woman and Knight have several roles, and the company does not have its own office building complete operating agency. 1985 Nike's global profits of $ 13 million, in 1994 the company's global turnover of 4.8 billion dollars; its market share champion, is ranked third in the Adidas company more than doubled, to 24%. Nike's growth pace has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre-tax profit growth of 55%, fast Nike Free UK Online shares rose $ 43 per share two years ago, soared to $ 103 per share in 1995. Wall Street investors and analysts, many of whom had previously been in the 1980s are not optimistic about Nike: "Nike is not much basis for the development and prospects." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "

Reform focuses on communication and advertising Nike CEO, commented: Nike's focus on communication effects of advertising, the Nike brand favored by the public love to grow rapidly. Nike's early work focused primarily on promotional products, technical superiority, because it was brand positioning, competitive athletes in the formal market. Of course, some of the recreational runners and people who exercise to buy Cheap Nike Air Max 1, one for comfort, but also because the Nike campaign: who owns Nike, will come to understand the sport! Which have an impact on consumers. However, this period can not be called the Nike ad is a real sense of communication, communication Nike advertising is in its "advertising Reform" arising out of.

1986 a propaganda Nike advertising inflatable insole is a real breakthrough in advertising the film using a new Nike creative, instead of using promotional products blindly technical performance and advantages of the usual approach, but by representatives and famous symbol of hippies playing the famous Beatles song "Revolution" in the rebel figure new rhythm, melody, a group of Americans who wear Nike Air Max 1 UK Online products are intoxicated to fitness training, ...... the ad accurately meet the newly emerging fitness The winds of change and the era fashion, so feel refreshing.
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